SPSS data analysis in marketing field Free Essay Example, 2250 words

Hypothesis 3 Advertisement has no influence to the decision of choosing the restaurant by the customers Group Statistics X31 -- Ad Recall N Mean Std. Deviation Std. Error Mean ID Do Not Recall Ads 307 234.10 131.827 7.524 Recall Ads 143 207.03 124.596 10.419 The appropriate test for testing this hypothesis is independent sample t-test, which is used to find out if there is a difference in the ability of recalling the advertisement in the last 60 days. The null hypothesis: H0:  µYes =  µNo Alternative hypothesis:  µYes≠   µNo In this case,  µ is the mean number of the individuals/participants who have not been matched The ÃŽ ± level: ÃŽ ± = . 05 Since the standard deviation is not known, we opt for t-test instead of z-score test. Descriptive statistics of each group (Yes and No) Group Statistics X31 -- Ad Recall N Mean Std. Deviation Std. Error Mean ID Do Not Recall Ads 307 234.10 131.827 7.524 Recall Ads 143 207.03 124.596 10.419 In the table, we have 307 of individual who respondent â€Å"Yes† while 143 respondent â€Å"No† In regards to the table above, the p value of Levenes test is 0.437.In this case, this p value is greater than 0.05 the alpha. Therefore, we will have to use the middle row of the output (‘labeled Equal variances assumed. ’). So we will have to assume that the variances are equal and we need to use the middle row of the output. We will write a custom essay sample on SPSS data analysis in marketing field or any topic specifically for you Only $17.96 $11.86/pageorder now The labeled column ‘‘t’’, provides a calculated t value. In this case the t value is. 437 assuming equal variance. The labeled column df provides the degree of freedom related with the test. In this case we have 448 degrees of freedom. If p ≠¤ ÃŽ ±, then reject H0: 0.437 is not equal or less than 0.05.so we fail to reject the null hypothesis. This means that we failed to observe a difference in the ability of recalling the advertisement for the last 60 days. Hypothesis 4 Age group has an influence on the decision to choosing the restaurant by the customers We have five age groups that include 18-25, 26-34, 35-49, 50-59, 60 and over The null hypothesis: H0:  µ18-25=  µ26-34=  µ35-49 =  µ50-59 =  µ60 and over Alternative hypothesis: H1: not H0 The ÃŽ ± level: ÃŽ ± = . 05 The between subject ANOVA is the one appropriate. Test of Homogeneity of Variances ID Levene Statistic df1 df2 Sig. .108a 4 442 . 980 a. Groups with only one case are ignored in computing the test of homogeneity of variance for ID. The homogeneity test of variances output tests the H0: ÏÆ'28-25= ÏÆ'235-49 = ÏÆ'250-59 = ÏÆ'260 and over Basing on the results, the p value of 0.98 is greater than the 0.05; we fail to reject the null hypothesis.

Essay on Its Time to End the Drug War - 2704 Words

Its Time to End the Drug War Uhh, uhhh B.I.G., P-O, P-P-A No info, for the, DEA Federal agents mad cause Im flagrant Tap my cell, and the phone in the basement -Notorious B.I.G. lyrics from â€Å"Mo’ Money, Mo’ Problems† In Christopher Wallace’s (a.k.a. Notorious BIG) â€Å"Mo’ Money, Mo’ Problems†, the late rapper from Brooklyn mentions his run in with the police earlier in his life. Christopher Wallace came to be known as arguably the greatest rapper the world has ever heard, but before the days as a famous entertainer Christopher Wallace an average crack dealer in New York. Many youths in the New York area wish to follow his path, and sell drugs in their respective neighborhoods in order to be able to â€Å"roll in style.† Some†¦show more content†¦The United States has always dived in head first to lead the way in the fight against drugs, by creating such policies as the Harrison Act and organizations like the DEA. These attempts by the United States to fight drugs from an enforcement side have created more problems than they have solved. One needs to only look at the past decade or so since George Bush declared his own personal â€Å"war on drugs † to see the damaging effects of the current and old US policy on drugs. Richard Nixon created the Drug Enforcement Agency (DEA) in 1973 in attempt to combat the increasing drug problem in the United States. Nixon saw the need to coordinate the efforts of the Bureau of Narcotics and Dangerous Drugs (BNDD) and the US Customs Service so that there would be a more efficient enforcement of drug laws and regulations. The creation of the DEA has resulted in an emphasis on the law enforcement aspect of the drug problem. This strategy can be seen in the time period from the mid eighties until the present time through an ever-increasing budget of the DEA and local drug enforcement agencies in each state. The National Drug Control budget equals $20 millons and state expenditures in 2000 are over $20 billion dollars per year, which is dramatically up from a figure of slightly above $2 billion dollars in 1980 (Source #1). The 2000% increase in spending has done little to deter the amount of heroin that is trafficked into the US annuallyShow MoreRelatedThe War On Drugs927 Words   |  4 PagesIn 1971 President Richard Nixon declared a War on Drugs stating that drug abuse was â€Å"public enemy number one†. Four decades later America is still waging this war that many say can never truly be won. The goal of this campaign has always been the prohibition of drugs, military aid, and military intervention with the stated aim being to define and reduce the illegal drug trade however the tactics used thus far have done little to solve the problem of drugs in the United State. 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Misuse of Cell Phones Free Essays

Misuse of Cell Phones Apart from the plenteous advantages of cell phones, it has become a nerve-wracking part of everyone’s life. In 21st century, we ought to get rid of its unnecessary, undue uses. â€Å"It’s easier for a rich man to ride that camel through the eye of a needle directly into the Kingdom of Heaven, than for some of us to give up our cell phone. We will write a custom essay sample on Misuse of Cell Phones or any similar topic only for you Order Now †Ã‚  Cell phone has reduced the distances, but wasting money and time on its needless use cannot be justified. Is it not imprudent? Elimination of our healthy activities and hobbies from our lives can impart a stern and austere effect on our health, attitude and social behaviour. In the past calming and relaxing in fresh environment and enjoying the nature was a good use of time. Cyber criminals are increasingly targeting mobile devices as they look to exploit consumer ignorance of potential security risks associated with smartphones. These criminals are diverting the youth- future of a country. Cell phone providers are also distracting the youth-future of a country. Providing them with attractive packages they are making money and youth is confined to messaging and chatting only. Although using smartphones navigation system has improved very much but in England every year hundreds of causalities are reported which occur when someone is driving while using the cell phones. Misapplication of any technology is detrimental so everyone should be prudent and vigilant while using it. Technology is refining day by day but purchasing a new and precious cell phone with only few additional or surplus features in it can influence negative effects on your friends. One who cannot afford it would be distressed and distraught. So it leads to unbalancing in society. Overall technology and science have very much advantages, computer and internet are providing information in simplest way also it has changed way of communication. The level of our technology keeps on improving. Over the years, there have been many advancements and improvements that technology offers us. But need is to take the responsibility to get benefit of it. Cell phone providers should also take some steps to eradicate these critical things from the society. How to cite Misuse of Cell Phones, Essay examples